This interactive 3-day Workshop will prepare Brand & Product Personnel & Managers to gain and use Strategic Models to better understand the competitive factors impacting their industry. Participants will explore aspects of a Competitive Marketing Plan that supports an Organization’s strategies, addresses key business challenges and identifies how you will implement an action plan for maximum results. This program is for designed to sharpen the Competitive Marketing Skills of new team members as well as seasoned professionals.

• Competitive Strategy Development
• Porter's Strategic Five Force Model
• Competitor Analysis
• Generic Strategic Options
• Situation Analysis and Industry Analysis
• Competitive Positioning Strategy
• Core Competencies
• Strategy Assessment
• Use of the Value Chain
• Lifetime value of a Customer
• Market Segmentation
• Customer-focused Strategy Approach

Who Should Attend:

o Corporate Marketing & Sales Management.
o Brand Marketing Personnel & Managers.
o Product Distributors.
o Merchandising & Promotions Agents & Coordinators.
o Store Supervisors and Managers.

Signups closed for this Course