Introduction

In this changing environment, Public Relations is still the main form of communicating about an organization to the public. There are various ways of using this medium which incorporates old school techniques as well as the new technology. PR activities will always be sustainable no matter how the economic climate changes, as it speaks to the basic fundamentals of communicating to the general public and actually is the essence required to help an organization rally through bad times and bask in the glory of the good times.

Target Group

Public Relations officers who is interested in learning the basics of the discipline.
Other personals who wish to learn more about the topic.

Learning Objectives At the end of this course, participants will be able to -

- Get a basic understanding of what Public Relations is all about
- Implement the Principles of PR
- Know what the Qualities of PR Practitioners are
- Know the pros and cons of internal PR personnel and PR consultants
- Plan the PR programme
- Understand Media Relations and types of Media
- Understand Corporate Identity
- Learn how to write press releases

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